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How Branded Workwear Can Boost Your Business

Personalised, branded workwear has a number of benefits that will help your business. From looking smart and professional to helping to grow your brand reputation, the presence of a well-designed logo on high-quality workwear does much more than just look nice. Here are some of the key benefits of getting workwear branded with your company logo:


Increases brand awareness

Branded workwear advertises your company wherever employees happen to be working. As more people see the logo, this helps to raise brand awareness, which in turn will often result in winning more contracts. As well as having the logo displayed on workwear, you can also have contact details, adding a further form of advertisement for the company.


Improves health and safety

Providing employees with new, professionally branded workwear will encourage them to wear safety gear when it is needed and reduce the number of health and safety incidents. When providing the new set of safety gear, it is a good opportunity to remind all employees of when they should be wearing items like hi-vis jackets and safety helmets. If current hi-vis vests have lost a lot of the hi-visibility, they are not as effective as the new branded gear that employees will be keener to put on.


Boosts productivity and employee wellbeing

Being provided with professional workwear gives employees an added motivation to do well for the company and work harder. Wearing branded workwear also makes employees feel more a part of the brand and that sense of greater attachment to the company leads to more productivity.


Makes employees more approachable

Relationships with customers can benefit from employees wearing branded workwear, as company employees will be easy to identify and therefore customers will feel like they can approach them knowing they are part of the company working on the contract. When customers see the brand logo, they see a brand that they know, as opposed to a complete stranger.


Employees are more professional

When employees wear branded workwear, they know that they are representing the company and must work in line with the standards expected of them. Additionally, wearing clothes that look professional, will make employees feel more professional and therefore work in a more professional manner.


Less chance of items getting lost

If you work on contracts where there are lots of different companies all working together, clothing like hi-vis jackets can often get lost, or picked up in error, as they all look the same. With personalised branding, it will be clear which workwear belongs to your company and there should be fewer cases of gear going missing.


These are just a few of the many benefits of ordering high quality, branded workwear. If you would like to order professional, personalised workwear, visit the HiVis website to look through the range of gear available at very competitive prices.

Written by Serenyellow at 10/02/2020

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