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Teachers and schools are helping to deliver a new campaign for road safety set out by the Department

Teachers and schools are helping to deliver a new campaign for road safety set out by the Department for Transport (DfT).

The scheme has been created to further reduce the number of child fatalities on the roads and builds on the established Think! road safety programme, which has been running since 1979, PR Week reported.

Investing in high visibility children's clothing is one way schools can ensure the children in their care are safer when using public pathways, and a hi-vis addition to the uniform could complement the safety advice set out in the DfT campaign.

Reinforcing the 'Stop, Look, Listen' mantra for crossing the road, the DfT has made a video with a road safety song which guides viewers on how to get to school safely either on foot, via bike or scooter, or in a car.

Senior marketing manager for the DfT Laura Kane said: "An ongoing PR campaign focusing on relevant education titles, to raise awareness of the new resources among our target audience, will be taking place for each launch of the resources. In addition, emails are going out to teachers to build awareness of the resources."

At present, only one-third of schools use Think! resources when teaching road safety to their pupils, and the DfT has set out that it would like to increase this to 50 per cent by March 2019.

The government stated that 67 per cent of children get less than two hours of road safety education in their entire school careers.

As well as children, horse riders have been urged in Horse and Hound to wear hi-vis when out riding in the dark winter mornings and evenings. It is also recommended they wear LEDs for added visibility. 

Written by Ad Rank One at 02/12/2017

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